one shot by Vivi A
Vivi A is a Norwegian global award winning Graphic Designer and Artist now based in Cannes.
Her photo art project “Mirror Mirror” started in 2014, as a natural part of her ongoing creativity. All of the photos are taken in Cannes of the luxury shops on the Boulevard de la Croisette, and the high fashion stores in rue d´Antibes. She was nominated as the Artiste d´Honneur by Hotel de Mairee in Cannes 2017 and was the artist of the year at Le Mas Candille hotel 2016.
THE TECHNIQUE To get the perfect shot, the light, timing and correct angle is crucial, so as to compliment the manikins,clothes, colours and decoration of the window display. The work requiers a precise eye for composition. The various elements are juxtaposed to maximise the effect of the merging between the two worlds. The photographic images are not manipulated or edited in any post production. As an argument against the current trend of over manipulations of photos, they are taken as “one shot” utlilising a special photo technique to enhance the layers and colors, and make the photos three dimension.
The Art Photos are printed on High Quality Photo Archival Paper or Dibond with 6 colors High Definition UV coating and only sold in one version only.
THE CONCEPT The fashion world is often seen as materialistic and superficial, even though the designing and making of clothes is an art form. We are attracted by the beauty in the window displays wishing to aquire the creations we see and desire. But the display also reflects something else; the beauty you can not buy that is seen through the glass. The sea, the sky, the trees and the architecture. It is this merge of these two worlds in the layers of what is displayed in the fashion shops and on the other side of the street, that is reflected in the Mirror Mirror project.